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Posts Tagged ‘Joe the Boss Masseria’

Vito-Genovese-The-Don-of-Greenwich-Village

Vito Genovese:  The Don of Greenwich Village. His Homes, Apartments and Businesses

Addresses:

43 5th Avenue- Apartment in 1935

Status: Standing

29 Washington Square- Apartment in 1937-1944

Status: Standing

180 Thompson ERB Strapping Co.- Legal Business

Status: Standing

Suave, shrewd, cunning and cruel, Vito Genovese’s tentacles stretched out across the globe from a tiny parcel of land in Manhattan’s bohemian Greenwich Village. Surrounded by clannish Sicilians on all sides and the Irish waterfront mob to the west, the Neapolitan gangster carved out a Mafia dynasty on the streets of the Village through a blend of treachery, gunplay and subterfuge.
A scoundrel until his dying breath, Genovese’s lifelong criminal career would take him from stick-up kid to Joe The Boss Masseria’s ace hitman to Mussolini’s bosom buddy. Over time, Genovese grew to be a gangland legend that would one day topple Lucky Luciano.

Vito-Genovese-Map

1. Vito and Anna Genovese’s first luxury apartment at 43 5th Avenue. 2. Vito and Anna Genovese’s second luxury apartment at 29 Washington Square West. 3. Headquarters of Genovese’s ERB Strapping corp, 180 Thompson Street.

The Streets of Greenwich Village

Born in 1897 in the outskirts of Naples, Genovese jumped a steamer bound for the United States at the age of 16 and settled in the Neapolitan Italian colony in Greenwich Village.

The bohemian neighborhood, known for its unorthodox sexuality, artists, writers and drug users, proved to be fertile incubator of the Genovese Crime Family. Vito’s first arrest sent him to the workhouse on Blackwell’s Island for carrying a loaded revolver.

The young Vito excelled in gunplay, assassinations and murder for hire, and by the time of Prohibition, his talents were in incredible demand. Collars for illegal guns, felonious assault and homicide followed, but Vito always beat the odds and the charges. According to Genovese’s 1958 Bureau of Prisons Classification Study:

“He is a suave, shrewd, cruel, calculating, cunning, ruthless individual, who would use any means to accomplish his objectives.”- Bureau of Prisons

The Greenwich Village Crew:

Tony Bender Strollo, Mike Miranda & Tommy Ryan Eboli

Prohibition was very good to Genovese and his gang tightened its grip around the Village’s rackets. Narcotics, prostitution, and bootlegging, Genovese’s Neapolitan mob ran the streets of the Prohibition Era Greenwich Village where law breaking became sheik. And pet gangsters were all the rage.

Tony Bender Strollo served as Genovese’s second in command, specializing in illegal lotteries. He eventually became wealthy beyond his wildest dreams bankrolling nightclubs, burlesque joints and gay bars. Tommy Ryan Eboli, a volatile ex-boxer and wheelman, provided the muscle battering anyone who stood in the way. In the future, Ryan would make a name for himself as a boxing promoter who cold-cocked a referee during a bout. Gunman and narcotics pusher, Mike Miranda rounded out the violent Greenwich Village heavies.

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Joe Masseria’s Top Gunman

Genovese’s penchant for solving problems with murder eventually caught the eye of Lucky Lucanio who introduced Vito to Joe Masseria a mafia kingpin warring with Toto DeAquila, the mafia’s reigning Boss of Bosses.

An old-fashioned Sicilian, Masseria preferred to work only with Sicilian gangsters but Lucky convinced Masseria to overlook Vito’s Neapolitan ancestry.

vito-genovese-mugshot

A NYPD mug shot of Vito Genovese.

On August 11, 1922 the duo put the blast on Umberto Valenti, DeAquila’s favorite assassin, at famed Italian eatery John’s of 12th Street. Later in 1928, Luciano and Genovese picked off DeAquilla on Avenue A.

During the Castellammarese Mafia War (1930-1932), Geneovese’s trigger finger served Joe The Boss well offing Gaetano “Tom” Reina with a double barrel shotgun. According to Lucky Luciano in the Last Testament of Lucky Luciano:

“Vito told me that when Reina saw him he started to smile and wave his hand. When he done that, Vito blew his head off with a shotgun.”—Lucky Luciano

However, Masseria’s lust for power would be his undoing and Vito would eventually turn his aim against the boss, helping to gun down the mafia chieftain at the Nuova Villa Tammaro restaurant in Cony Island, ending the Castellammarese War for good.

A Vito Genovese Love Story

Following the end of the Castellammarese War and the death of his first wife Donata, who died of tuberculosis, the love sick and forlorn Genovese made eyes for another bride, his cousin, Anna Vernotico. Unfortunately, Anna was already married, but that didn’t deter Genovese.

On March 16, 1932, Police officers discovered Anna’s husband, Gerard Vernotico, hog tied and strangled on the roof of 124 Thompson Street. According to The Valachi Papers:

“According to New York City Police records, one Gerard Vernotico, age twenty-nine, of 191 Prince Street, was found dead at 2:15P.M., March 16, 1932. On the roof of a building at 124 Thompson Street.

124-Thompson-Street-Vito-Genovese-Murder

To propose to his future wife Anna Vernotico, Vito Genovese had her husband strangled to death on the roof of 124 Thompson Street.

Twelve days after the homicide, the loving couple tied the knot in the Municipal Building with Tony Bender Strollo serving as best man. To celebrate, the newlyweds moved into a palatial apartment at 43 5th Avenue, just north of Washington Square Park on tony Fifth Avenue.

Anna and Vito Genovese’s Apartments

The Beaux Arts, Parisian style, apartment building defined style and sophistication. The 11-story building boasted a grand entrance with limestone lampposts, a 24-hour doorman, and apartments with soaring 10-1/2 foot ceilings. Future tenants at 43 5th Avenue would include Marlin Brando, Julia Roberts, Noah Baubach and other top flight New Yorkers. Click to see inside the building.

Vito and Anna Genovese lived in the palatial 43 5th Avenue apartment building.

Vito and Anna Genovese lived in the palatial 43 5th Avenue apartment building.

For decoration, the Mafia Chieftain began amassing an art collection that would be worth $200,000 at the time of his death, despite the fact that he filed taxes as a “surplus paper dealer.”

To be closer to his Thompson Street social clubs, Genovese moved to 29 Washington Square West. Located across the street from the Hanging Elm, the oldest tree in New York City, the apartment had views of Washington Square Park and the Empire State Building.

Anna and Vito Genovese's second apartment at 29 Washington Square West had stunning views of Washington Square Park and the Empire State Building.

Anna and Vito Genovese’s second apartment at 29 Washington Square West had stunning views of Washington Square Park and the Empire State Building.

Greenwich Village Exile

The end of prohibition left Genovese richer and more powerful than his wildest dreams, but a Boy Scout prosecutor from Michigan sent the Mafiosi on the run for over a decade.

Special Prosecutor, Thomas E. Dewey, Woolworth Building, 233 Broadway, Frank Hogan, Eunice Carter, Dutch Schultz, Arthur Flegenheimer, Lucky Luciano, Prostitution, Governor Lehman, Mayor Fiorello La Guardia

In 1935, New York Special Prosecutor Thomas E. Dewey began sweeping the streets of racketeers, winning convictions against Lucky Luciano, Waxy Gordon, Jimmy Hines, and other underworld scions.

29 Washington Square West Vito Genovese's Apartment / home for most of the 1930s

29 Washington Square West Vito Genovese’s Apartment / home for most of the 1930s

Following the conviction of Luciano, Genovese moved up to boss of the family and unwittingly climbed into Dewey’s crosshairs. To evade Dewey’s wrath, Genovese moved out of the special prosecutor’s jurisdiction to a sprawling estate in New Jersey. but Vito’s taste for blood became his undoing.

In 1937, the Ernesto “The Hawk” Rupolo admitted to murdering Ferdinand “the Shadow” Boccia at the behest of Genovese. Without missing a beat, Vito skipped town and escaped to fascist Italy, spending the Second World War as an aid to Benito Mussolini. Il Duce knighted Genovese, bestowing the rank of Commendatore upon the mobster.

After the Allied capture of Italy, Vito switched sides again, working for the Allies as a translator and as a spy, both covers for his real occupation: black marketeering. Agent O.C. Dicky, of the U.S. Army eventually caught up with Genovese and brought him back to New York to stand trial for the Murder Boccia in 1946, but like usual Genovese beat the rap.

Vito Genovese after his return to the U.S. in the 1950s.

Vito Genovese after his return to the U.S. in the 1950s.

The Return of Genovese

Back in Greenwich Village after a decade long exile, Vito set up shop with a bonafide business to explain his lavish lifestyle. He entered into partnership with the Erb family, owners of a dock-working firm that placed iron straps around pallets of cargo. Within a year, ERB Strapping had a virtual monopoly on iron strapping in the port of New York.

For a corporate headquarters, Genovese purchased the apartment building at 180 Thompson Street, where Joe Valachi, Vincent the Chin Gigante, and other well-known mobsters congregated.

Genovese owned this apartment building at 180 Thompson Street in Greenwich Village. It served as the headquarters for his ERB Strapping corporation, a powerhouse in the Port of New York.

Genovese owned this apartment building at 180 Thompson Street in Greenwich Village. It served as the headquarters for his ERB Strapping corporation, a powerhouse in the Port of New York.

But, being a megalomaniacal scoundrel, Vito wanted more. Not only did want to depose Frank Costello, the patriarch of the family. Genovese also wanted to overturn the Commission’s ban on narcotics and become the Boss of All Bosses. Vito’s newest acolyte, Vincent Gigante stuck on 1957, blasting Costello in his Central Park West apartment building.

However, Vito’s reign was short. In 1958, Genovese was sentenced to 15 years for narcotics trafficking. He would never see Greenwich Village, or freedom, again.

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Location: 1500 Broadway

Status: Demolished

 

They called themselves the Broadway mob. Members of the gang rubbed shoulders with high society, supplying the most exclusive speakeasies in New York with top-shelf, uncut booze. From their offices at the now demolished Hotel Claridge, located at 1500 Broadway, Meyer Lansky, Lucky Luciano, Bugsy Segal and Frank Costello would go from street gang to the masters of dry New York, making themselves multi-millionaires in the process.

Hotel Claridge, Lucky Luciano, Salvatore Luciana, Meyer Lansky, Frank Costello, 1500 Broadway, Bugsy Segal, Salvatore Maranzano, Joe Masseria, Joe The Boss Masseria, Giuseppe Masseria, Prohibition, Rum Running, Arnold Rothstein, The Brain of Broadway, Broadway, Stork Club, Silver Slipper, 21 Club, Scotch, Broadway Mob, Last Testament of Lucky Luciano, Rector’s, 1500 Broadway, 44th Street, prohibition, Speakeasies,

 

Located in the heart of Times Square, on the east corner of 44th and Broadway, the Claridge Hotel was built in 1910 and according to the 1917 Real United States and Canada Pocket Guide,

 

“ Claridge’s Hotel, formerly Rector’s…was the great theatrical and bohemian after-theater restaurant…”

 

By 1922, Orwell Maximillian Zipkes purchased the hotel, adding a two-story arcade with shops and offices that Lansky, Luciano, Segal and Costello would use to build their empire.

 

Like a league of extraordinary criminals, the gang’s success came from the Broadway Mob’s remarkably diverse hoodlum resumes. Costello was the talker, forging the alliances with Tammany Hall that allowed the mob to steal at will and carry concealed weapons, legally.

 

The psychopathic Bugsy Segal provided the muscle, killing and beating anyone who stood in their way. The bookworm, Lansky, existed as a behind the scenes strategist and human adding machine, making the gangsters wealthy beyond their wildest dreams. Its leader, the oldest member of the gang, was Lucky Luciano, a gangland heavy who oozed reptilian charm.

 

Hotel Claridge, Lucky Luciano, Salvatore Luciana, Meyer Lansky, Frank Costello, 1500 Broadway, Bugsy Segal, Salvatore Maranzano, Joe Masseria, Joe The Boss Masseria, Giuseppe Masseria, Prohibition, Rum Running, Arnold Rothstein, The Brain of Broadway, Broadway, Stork Club, Silver Slipper, 21 Club, Scotch, Broadway Mob, Last Testament of Lucky Luciano, Rector’s, 1500 Broadway, 44th Street, prohibition, Speakeasies,

In the 1920s, the Hotel Clairidge served as Lucky Luciano’s headquarters.

Lansky’s Law

Guided by Luciano’s charisma and Lansky’s financial acumen, the gang became rumrunners. They heisted furs and stuck-up banks to fund liquor shipments of the purist scotch in town, purchased from the Brain of Broadway, Arnold Rothstein.

 

The small time gangsters’ moxie captured A.R.’s attention, and an internship in crime ensued.

 

Meeting With The Mentor

Rothstein mentored the gang from his booth at Lindy’s, teaching them how to dress, how to speak and how to conduct themselves in high society. According to the Last Testament of Lucky Luciano, Luciano recalled:

 

He [Rothestein] taught me how to dress…how to use knives and forks…about holdin’ a door open for a girl, or helpin’ her sit down…”

 

In exchange for the mentoring, Lansky, Luciano and Costello served as Rothstein’s muscle, protecting his alcohol and narcotics shipments.

 

Purist Booze in Town

They travelled abroad as Rothstein’s purchasing agents, buying direct from distilleries in Scotland, keeping the Stork Club, The Silver Slipper, The 21 Club and the rest of Broadway’s high-end speakeasies swimming in hooch.

 

Pet Gangsters

By the height of prohibition, Pet gangsters were all the rage, and Luciano, Costello, Lansky and Siegel were the coolest mob in town. Suave, wealthy and deadly, they dated Ziegfeld Girls and slept with heiresses, earning them a privileged spot as the darlings of New York high society.

 

Luciano recalled:

 “Within a year, we was buyin’ influence all over Manhattan, from lower Broadway all the way up to Harlem.”

 

Mafia Talent Scouts

But the Broadway Mob had other, less reputable, admirers. A secret criminal society mostly unheard of in America, known as the Mafia, had their eyes on Luciano, the only Sicilian member of the gang.

 

Both the Masseria Crime Family and the Maranzano Crime Family knew that whomever controlled Luciano, controlled the Broadway Mob and their fat bankrolls and political connections. Masseria would eventually win Luciano’s loyalty. He was then upgraded to a floor of suites in the Hotel Pennsylvania, but for the rest of his life in American; however, Luciano maintained an unofficial office at the Hotel Claridge. The hotel was demolished in 1972.

 

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Joe the Boss Masseria, Giuseppe Masseria, Joe Masseria Umberto Valenti, Lucky Luciano, Charley Luciano, John’s of 12th Street, Salvatore D’Aquila, Toto D’Aquila, 302 East 12th Street , Vito Genovese

Joe Masseria’s Revenge

Location: 302 East 12th Street 

Status: Standing

 

Smarting over the recent attempt on his life, which had left two bullet holes through his hat and another two holes through his coat, Joe Masseria plotted bloody revenge in epic Italian Renaissance fashion.

 

Toto D’Aquila’s Chief Assassin

 

The target of his wrath was Umberto Valenti, a seriously wily character who had blasted those bullet holes through Masseria’s hat and coat. According to the New York Times in 1915, Valenti was:

…alleged to have arranged more shootings than any other man in the city…

 

oe the Boss Masseria, Giuseppe Masseria, Joe Masseria Umberto Valenti, Lucky Luciano, Charley Luciano, John’s of 12th Street, Salvatore D’Aquila, Toto D’Aquila, 302 East 12th Street , Vito Genovese

In the guise of peace treaty, Joe Masseria lured Umberto Valenti to John’s of 12th Street for his last meal.

 

A former Black Hand extortionist, it was rumored that Valenti had killed over 20 men, a number of whom had been Masseria’s closest advisors. The thirty four year old Valenti was the chief assassin of Salvatore “Toto” D’Aquila, the New York Mafia’s supreme ruler, a Mafioso who was locked in vicious mob war with Masseria and his chief strategist Giuseppe “the Clutch Hand” Morello.

 

However, Masseria’s seemingly supernatural bullet dodging powers had given the hard noised, but superstitious, Valenti second thoughts. Second thoughts that had him suing for peace and walking into an ambush in one of New York’s most storied Italian restaurants, John’s of 12th Street, on August 11, 1922, a restaurant that has been used as a set on Boardwalk Empire and the Sopranos.

 

Joe the Boss Masseria, Giuseppe Masseria, Joe Masseria Umberto Valenti, Lucky Luciano, Charley Luciano, John’s of 12th Street, Salvatore D’Aquila, Toto D’Aquila, 302 East 12th Street , Vito Genovese

1.Umberto Valenti emerges from John’s of 12th Street. Lucky Luciano and another assassin open fire. 2. Valenti draws a revolver and is hit in the chest with a bullet. He staggers to a waiting taxicab and dies. 3. The gunmen shoot two innocent bystanders before disappearing into a tenement.

 

Well Dressed Gunmen: Vito Genovese and Lucky Luciano

 

Whether or not Valenti sampled the chicken parmigiana before being croaked has been lost to the winds of history. However, some time around noon, Valenti and six laughing companions emerged from their luncheon. Walking eastward, smiles turned into frowns. Suddenly, Valenti spooked and bolted towards Second Avenue as two slick, well-dressed gunmen whipped out revolvers and fired. Gangland legend holds that one of the shooters was none other than Charley “Lucky” Luciano, Masseria’s newest protégé (the other shooter was probably Vito Genovese).

 

The candle in John's of 12th Street was lit to celebrate the end of prohibition.

The candle in John’s of 12th Street was lit to celebrate the end of prohibition.

Pandemonium on 12th Street

 

As the shots flew, pandemonium broke loose on 12th Street. Whirling around, the feared assassin drew a revolver just as a bullet flew through his chest.

 

A teenage witness told the New York Times:

It was the coolest thing I ever saw. People were shrieking and running in all directions, and this fellow calmly fired shot after shot. He did not move until he had emptied his weapon. With blood spurting from his clothing, Valenti tried to raise up his pistol but his wounds prevented him from doing so. He made for a waiting taxicab, collapsing on the Northwest corner of 12th Street. (Click to read the original NY Times story)

 

Luciano’s Escape

 

Despite Valenti’s death, the friendly Luciano and his pals weren’t done yet. A crowd formed to block the gunmen’s escape so the mobsters opened fire, hitting a street sweeper and a little girl visiting from New Haven Connecticut. The shots dispersed the crowd, and the hitmen disappeared into a nearby tenement.

 

Should I Bring Pajamas? 

 

Masseria was arrested for the murder.  During his arrest, he supposedly grinned and asked the police:

… whether he would need a nightshirt remarking, that the last time he slept in the station house they forgot to give him a pillow or pajamas.

 

For a job well done, Joe Masseria elevated Luciano to a leadership position at his headquarters in the Hotel Pennsylvania. All murder charges were eventually dropped, and Masseria, on his way to becoming Joe the Boss, set his sights on Valenti’s overlord, Toto De Aquila, New York’s boss of bosses.

 

However, John’s of 12th had another infamous last meal lined up twenty years later. The victim would be Carlo Tresca.

 

Joe the Boss Masseria, Giuseppe Masseria, Joe Masseria Umberto Valenti, Lucky Luciano, Charley Luciano, John’s of 12th Street

Whether or not Umberto Valenti sampled the chicken parmigiana before being croaked has been lost to the winds of history.

 

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Joe The Boss Masseria 82 Second Ave.

Here at 82 Second Ave, bullets started to fly at Joe Masseria, blowing this plate glass window to smithereens.

Location: 82 and 80 Second Avenue. 

Status: Standing

Rodded up and nervous as hell, the four chain-smoking mafia gunmen seated in a blue sedan on Second Avenue checked and re-checked their oiled .45 caliber Colt automatics while waiting for their mark, a portly gangster who would one day appear on Boardwalk Empire and be known as the Joe the Boss.

Part revenge and part business, the hit, they hoped, would end a mafia war that had paralyzed a stretch of pavement known as the Curbside Exchange, an open air liquor swap meet that had made Joe Masseria filthy stinking rich.

So rich in fact, that the New York Mafia’s current ruingleader, Salvatore “Toto” D’Aquila, wanted Masseria dead. To achieve his aims, D’Aquilia dispatched his chief assassin, Umberto “the Gin Millionaire” Valenti, to put Masseria on the spot on August 9, 1922.

 

A Barrage of Lead

 

Valenti’s four assassins waited diligently outside of Masseria’s apartment at 80 Second Avenue. At sometime around 2:00PM, Masseria exited his home with a smile on his face and a straw boater cocked on his head, unaware that two shooters had leaped out of a blue sedan with drawn .45 automatics.

Joe The Boss Masseria's Apartment at 80 Second AVe.

The cops later found Joe the Boss Masseria sitting in his apartment, here at 82 Second Avenue, dazed and deafened, with two bullets drilled through his straw hat and a slug blasted through his coat.

Just as Masseria noticed the gunmen, the slugs started flying. The fat gangster sprinted for cover in a shop at 82 Second Avenue but the hail of zipping bullets and shattering glass sent him racing home, but unfortunately for him, the gunmen had him at point blank range.

 

Masseria Dives for Cover

They fired, and the chubby gangster dodged to the left, a bullet creased his coat. The hoods fired again, and Masseria ducked, letting the bullet pass through his hat. Ducking and diving and jukeing and jumping, bullets whizzed past the Mafiosi.

An eye witness described the scene to the New York Times:

Just as he fired the man jumped to one side…Then the man fired again and this time the man being shot at ducked his head forward. Again the man fired and again his target ducked his head down. The third shot made a second hole in my window.

Joe The Boss Masseria Map

1) After completely botching the assassination on the bullet dodging Joe the Boss Masseria, the gunmen jumped into a waiting blue Hudson cruiser and roared off.
2) The getaway car plows though a pack of striking workers before escaping.

 

High Speed Pursuit

 

Completely botching the entire operation, the failed hitmen jumped onto the running boards of their blue Hudson Cruiser and roared down West 5th Street were they ran into even more trouble.

A meeting of striking workers had just ended, spilling a throng of angry socialists into the streets. Pissed off and tired of gangsters, factory owners and capitalist bastards in general, the striking workers erected a human blockade to stop the fleeing Hudson, but D’Aquilia’s gorillas were unfazed.

They attempted to plow their way through the human blockade; and when that failed, they opened fire, pumping bullets indiscriminately into the crowd, hitting six men and a pony.

According to The New York Call newspaper:

The Machine, after rushing through the panic stricken crowd…[was] pursued by 15 taxicabs, trucks, and private automobiles that had been commandeered by the police…

The chase went as far as 32nd Street where the police lost the gunmen, but the nearsighted shooters would eventually get theirs.

Joe the Boss Masseria in his later years.

Joe the Boss Masseria in his later years.

The Man Who Dodged Bullets: Joe The Boss Masseria

 

Joe Masseria emerged from the failed rubout deafened and hatless, but his bullet dodging antics would make him an underworld legend. A week latter he would catch up with his would-be assassin, Umberto Valenti, and finish what The Gin Millionaire had started.  Click to read the story: https://infamousnewyork.com/2013/11/23/joe-masserias-revenge-johns-of-12th-street-a-great-place-for-a-last-meal/

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Salvatore Maranzano, Helmsley Building, New York Central Building

The Helmsley Building is the site of the Salvatore Maranzano Murder.

230 Park Ave.

Status: Landmarked

 

By the fall of 1931, Salvatore Maranzano had clawed his way to the pinnacle of the New York underworld, one bullet riddled corpse named Giuseppe at a time. During the 1930-31 Castellammarese Mafia War, the Julius Caesar obsessed mob chieftain and his allies roved the Five Boroughs in bulletproof Cadillacs, equipped with swivel mounted belt-fed machine guns, popping Giuseppes like squirrels.

 

First to eat lead was Giuseppe “The Clutch Hand” Morello, the claw fingered capo de tutti capo of the New York Mafia, and his aide, Giuseppe Pirariano. Next to be fitted for pine overcoats by Maranzano’s torpedos were Giuseppe “Fat Joe” Pinzolo and Giuseppe “Joe the Baker” Catania, leaving behind one last living Giuseppe. Maranzano’s arch rival: the corpulent, bullet dodging, Giuseppe “Joe the Boss” Massaeria.

 

GiuseppeMasseria

Giuseppe “Joe The Boss” Masseria was the last Giuseppe to feel Maranzano’s bite.

 

Walking with Vanderbilts

 

Working with the vigor of a machine age tycoon, Maranzano put the blast to last of his rivals, convinced Lucky Luciano to betray his overlord, Joe the Boss, and unified the American Mafia, like Rockefeller had monopolized oil. And like Rockefeller, Gotham’s newest kingpin needed a headquarters befitting his swollen ego, a command center that projected opulence and power and sophistication, a place where Maranzano could rub shoulders with Vanderbilts, stock brokers, and advertising execs.

 

That place was the New York Central Railroad Building at 230 Park Avenue.  A sky-scraping, neo-renaissance, 32 story spire, rising out of the center of Park Avenue, the New York Central Building (now the Helmsely Building), as it was then called, towered over Grand Central Station, giving William K. Vanderbilt II’s office a majestic panorama of the city. It would be a picturesque spot for a gangland assassination.

 

HelmsleyBuilding2Web

After unifying the the American Mafia, Salvatore Maranzano moved his offices to the New York Central Railroad Building, a place where he could rub shoulders with stock brokers and Vanderbilts.

A Vast Criminal Empire

 

From the 9th floor office of his Eagle Building Corporation, Maranzano oversaw a vast criminal empire of speakeasies, hard cider farms, and a fishing fleet that fronted for a $20 million a year immigrant smuggling network. However, a scant three months into his reign, the empire began to crumble. IRS agents were battering down the doors, the INS wanted him deported, and Lucky Luciano wanted him dead, a problem Maranzano hoped to remedy at 2:00pm, September 30, 1931.

 

Helmsley_Building

Now known as the Helmsley Building, The New York Central Building would be a picturesque location for the murder of Salvatore Maranzano.

 

Double Booking A Meeting with Death

 

It seems Maranzano had double booked a meeting with Luciano to coincide with a courtesy-call by noted machine gun artist, freelance assassin, and all around psychopath, Vincent “Mad Dog” Coll. But as usual, Lucky was lucky.  A four man team of Murder Inc. shooters from Meyer Lansky’s and Dutch Shultz’s mobs arrived on Luciano’s behalf, beating Coll to the punch.

 

Salvatore Maranzano, Lucky Luciano, Mad Dog Coll, Joe the Boss Masseria,

Maranzano’s office was in the New York Central Building, 230 Park Avenue.

 

Whipping out detective’s badges, the revolver brandishing assassins howled, “We’re the police,”  before lining-up everyone in the office against a wall. Snapping open switchblades, they stormed Maranzano’s private chamber, hoping to silently eliminate the mob boss, but their target proved tougher than a billy goat.

Murder_Inc

Yelling, “We’re the police” Four Murder Inc. gunmen posing as plain clothes detectives stormed Maranzano’s office.

Maranzano Tough as an Old Billy Goat

 

A flurry of rights and lefts knocked the fedoras from the gunmen’s heads, and they let Maranzano have it, stabbing him six times and pumping five bullets into his body as Mad Dog Coll made his way up to Maranzano’s office. The gangsters scrambled down the steps, bumping into Coll as they ditched their revolvers and bloody knives, before disappearing into the crowds of Midtown. Lucky Luciano was now the new king of the New York underworld.

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